Reviewing Forklift Ramp Customer Service

Earning the Right

Everyone loves a positive review.

And, yes, a lot of people love a negative review.

One of the more famous reviews is from Truman Capote, on Jack Kerouac's On the Road: "That's not writing, that's typing."

Naturally, with The Yard Ramp Guy's business, the quality of the inventory itself is crucial to our success.

That said, so, too, is the customer service we offer and utilize in order to deliver a full package, a method of approach that provides minimal fuss, and a complete experience.

We campaign to always ask the right questions, to organize freight, to determine and arrange and implement turnkey services, and to always be proactive in communication with everyone involved.

As in: it's not just the Thing itself that counts. It's also very much how we handle that Thing to get it spec'd, ordered, installed, and placed into service.

Though we've thought through our strategy, we're always tweaking the recipe, always looking for ways to improve.

Nothing is more helpful for this than the feedback we receive from our customers.

In our revamped Testimonials page, we proudly display a sampling of reviews over the years from satisfied customers.

On the page, you'll see the different categories: Buyers of New Yard Ramps, Buyers of Used Yard Ramps, Renters, Sellers, and Business Associates.

Bridging those categories are words that our customers tend to use. "Happy" appears a lot, as does "help," "great," "easy," and "smooth."

In honoring our clients, we honor ourselves. As Elizabeth Arden wrote, "Repetition makes reputation and reputation makes customers."

As always, we thank you for the opportunity to earn your business.

This week, our man McCoy Fields takes us to the edge of a volcano.

Click HERE to lava his insight.

Pricing Transparency

Memo From Mann: Keeping Pace with Steel Fluctuation

"I like people to be honest and transparent. It bothers me when people feel the need to embellish stories to make themselves look better."
⏤ Jordan Fisher

The Best Surprise: No Surprise

The Yard Ramp Guy has just enacted changes throughout our website to show absolute clarity in our pricing structure.

As we detailed recently in this space, many companies tend to pad original posted pricing with mysterious extra fees.

We used the cable bill as an example. These all add up, often in confounding ways that have much higher totals than what we see advertised.

And so: we list complete transparency in the pricing structure of our inventory.

The source of this is volatility in the steel industry. Simply put, factories charge dealers surcharges on new yard ramps. And used ramps, for the first time, are appreciating rather than depreciating.

In any given listing for Used Yard Ramps and New Forklift Ramps on our website, you'll now see a BASE Price, a Steel Market Adjustment (of 25.3%), and the TOTAL Price for our yard ramps.

The Steel Market Adjustment allows us to quote our new and used ramps at pricing that reflects the actual current market value. This adjustment value may go up or down as steel industry pricing goes up or down.

Why the change in presentation? It aligns with our business model, based on, as always, the opportunity to earn your trust. That's initiated in part by presenting exactly what exactly what you can expect additional charges to be.

(What's not presented on the site are costs for delivery and turnkey services; naturally, those costs are not uniform, given the volatility of the freight market and à la carte turnkey services that we also offer.)

Competitors calculate the surcharge they pass on to customers as a percentage of their cost from the factory. Some wrap the charge into the price of the ramp. You will never know how they arrived at the charge you see on their quote.

So, our transparency. We believe that the best surprise is no surprise at all.

We thank you for the opportunity to earn your business.

Jeff Mann
Founder and President

This week, our man McCoy Fields gets the best way.

Click HERE to see the (al)lure of it all.

The Steel Surcharge Explained

Memo from Mann

The Ups and Downs of the Industry

If you've ever looked at the fine print of your cable bill, all sorts of unusual line items pop up. What are these "broadcast fees" about?

As BillFixers puts it:

"Broadcast TV Fee: What is it anyway? The short answer? Nothing."

And yet, as we see month-after-month, those fees add up. They're extra fees ⏤ exotic things like "Broadcast TV Fee" and "Regional Sports Fee" and "Franchise Fee" ⏤ that companies add to our "regular" rates. As in: while the advertised rate may stay the same (for X number of months), those other rates add to the base profits for those companies.

By definition, a surcharge is "an extra fee, charge, or tax that is added on to the cost of a good or service, beyond the initially quoted price...The charge could reflect a locality's need to collect money for extra services [or] a hike to defray the cost of increased commodity pricing."

The Yard Ramp Guy's business is with people buying steel in the form of mobile and stationary inclined planes. We're not a manufacturer of yard ramps; we're a seller, a buyer, a renter. As such, like our valued customers, we're subject to the rate fluctuations and steel surcharges of the industry.

On the other hand, the steel surcharge that we and our customers have been experiencing for some months now is quite transparent:

With the volatility in the steel industry since last year, our factories have been passing through to us that "steel surcharge" on new yard ramps. We, in turn, will pass through this charge to our customers. And we do this without markup.

We do believe this is a temporary condition. Economists continue to predict that the demand for steel will continue to significantly outpace supply for some time.

Our position as the #1 dealer for each of the three reputable, top-tier factories we represent means the factors we use to determine our steel surcharge is considerably more favorable than that of our competitors.

Our commitment: We will continue to sell yard ramps at pricing lower than our competitors and lower than our factories will sell directly to end users.

Thank you for your understanding as we all navigate these continued strange times. 

Jeff Mann
Founder and President

This week, our man McCoy Fields only thinks he's sailing his schooner off the edge of the earth.

Click HERE to make sure he's honoring maritime law.

Once Upon an Inclined Ramp

Ho Ho Ho

'Twas a year in the nation, and despite our brains and our brawn
this Thing kept surging, especially the Delta and Omicron.
The children were nestled in their beds, another day curbed,
so that we could watch the TV without being disturbed.

We sat on the couch for movies and more
just for a break from our minding the store.
Mask up, said Dr. Fauci to the people of Chicago and El Paso;
We said: Change the channel, Hon, and let's watch Ted Lasso.

We drifted to sleep, hoping to dream of gifts of candy cane
And ended up dreaming about the wonders of the inclined plane.
What's this? we wondered in shock and in awe:
This dream is glitched. It must surely be a flaw.

But the dream continued, there could be no mistake.
We were dreaming of mobile yard ramps, for pete's sake.
Now, there are two ways to deal with such a thing unusual:
Approach it as problem to fix or a window to renewal.

And so we gave in and let them take over:
yard ramps as good-luck charm and four-leaf clover.
Odd thing here. It started not with steel and clamps and tires
but with the Yard Ramp Guy sales consultant Mike Myers.

He said, "We have quality ramps in most any configuration
for rent and for sale across this great nation.
Need a stationary unit, welded to dock, to stay in formation?
I'll connect you to Jim Kunze, for sales coordination."

In our dream, Jim appeared as a voice in our ear
and told us for delivery and setup we have nothing to fear.
"We can handle freight and offload and dock installation.
And no it's not free but reasonable, for your information."

"Wake up! Wake up!" another voice urged with a scream.
"The rules say I cannot invoice you in a dream.
So, wake up and go to the phone, a cup of coffee do not even fix,
and dial 888.977.4224, then extension number 6."

We leapt from the bed and went for the phone, deciding to buy.
Dialed...and heard the voice of Jeff Mann, Yard Ramp Guy.
We liked the way he made his business seem human and trusting
Especially for six tons of steel that would eventually be rusting.

What impressed: his humor, his smarts? We couldn't decide which,
though we gotta say that he had one heck of an elevator pitch.
The one part of Jeff's business we ended up liking the most
was its truth in advertising — renting, selling, and buying from coast to coast.

We bought a ramp — transaction seamless, delivery smooth.
And Jeff was right: it put our business into a better groove.
We heartily endorse dealing with The Yard Ramp Guy and cohorts.
Happy New Year. Here's to turning the page to a world of better sorts.

(Fork)Lifting Advantages to Your Business

YRG: Opening Up Opportunity

There's Still Time to Save.

We often discuss the great benefits for companies taking Section 179 deductions. Essentially: Section 179 allows businesses to write off the full price of qualifying equipment, up to $1,050,000 for the year 2021.

Read the details HERE.

Our friend at Crest Capital (one of three fine financing companies we refer customers to) runs a great, informative blog. Calls himself The Lease Guy. He highlights two Section 179 scenarios:

  1. If you can be guaranteed delivery by 12/31, buy it right now. As in today, not tomorrow. If you are paying cash, great, go do it. If you are financing, get your financing lined up immediately (hint: we can help). Getting it now can make a big difference in delivery. 12/31 is coming fast.
  2. If delivery by 12/31 is iffy, maybe consider used? A preowned piece of equipment has the advantage of being right here, right now. If that works for you, definitely consider it.

The Yard Ramp Guy has both of those scenarios covered. Here and now, even at the cusp of 2022, we might still be able to get a brand new yard ramp delivered for you to put in service by that end-of-year deadline. (Everything depends on production flow and delivery, depending on your location and specification requirements. Contact us at 888.977.4224 for a more definitive answer.)

As for the Lease Guy's second point: yes, by all means, consider a used forklift ramp.

You have some advantages to buying used:

  • While they're not brand new, used yard ramps do retain quality and structural integrity for many years.
  • Buying used helps reduce the carbon footprint.
  • A number of our yard ramp inventory is available for immediate delivery.

We've also recently enhanced our website by displaying The Yard Ramp Guy's New and Used Loading Dock Ramp Inventory by Region. This allows you to easily focus your search, whether your business operates on the West Coast, Central States, or East Coast.

(Golden) Gateway to the West Archingly Central Along the East Coast

And this gem, hiding in plain sight: a number of our yard ramps are, by our definition, New:

"Direct from the factory or parked at one of our depots, this ramp is no more than six months old. It includes safety chains and a mobility device (if applicable). There are no blemishes other than limited oxidation from normal exposure. Hand-cranks or hydraulic systems are new and function as such."

There's no time like right now to take advantage of optimizing both your company's work flow and your tax situation.

This week, our man McCoy Fields discovers that roads are literally roadmaps of history.

Click HERE to absorb his coordinates.