Short-term Yard Ramp Rentals, Part II: Problem Solved

The Short-Term Yard Ramp Rentals Truck Stops Here

Continuing our series on the challenges related to short-term yard ramp rentals, here we describe The Yard Ramp Guy approach to the complexities of logistics and in-the-field responsibility.

∞ Challenge #2: Accountability; or, who’s the real customer?

22mapShort-term yard ramp rentals are significantly more time-consuming to manage than a long-term rental of 1-6 months. Short-term rentals typically involve multiple individuals within each of multiple companies involved in the project. Adding to all of the confusion this can create, the majority of these short-term rentals involve contracts for off-site use. It is common that the use site is not the end-user's location. Instead, the ramp is needed at an arena, stadium, fairground or for property moves. By design, nobody's going to be there when the event is over.

So what happens? Our 3rd-party freight broker hires their 3rd-party carrier to pick up our ramp. The independent driver shows up to the empty parking lot of a massive stadium and is lucky if he can find the ramp, let alone a point-of-contact to assist.

√ Solution to Challenge #2: The Yard Ramp Guy motivates all involved to be accountable for their role.

The accountability challenge is the primary reason why competitors elect NOT to enter the rental ramp niche and, most particularly, the short-term yard ramp rentals ramp niche within the niche.

This is where we have to take the bull by the horns because it is in everyone’s best interests. We require a definitive “Customer” to be clearly designated as the responsible party for the rental contract and ultimately the ramp. We also require a definitive “Point-of-Contact” to be designated as the responsible party for the ramp at the actual use site.

Customer must be the person who pays us. They are also required to put down an additional 100% refundable Ramp Return Deposit. Since we have implemented the Ramp Return Deposit, every short-term rental has gone from payment to delivery to return without a single hiccup. Each Ramp Return Deposit has been fully refunded.

Point-of-Contact must be the person physically receiving the ramp and physically attending to the ramp’s departure.

Coming up next week: “Availability; Others Claim They Rent, but Don’t.”

Problem Solving: Short-term Yard Ramp Rentals, Part I

Short-Term: The Long View

When it comes to problem solving, most often simplicity is the best approach. The Yard Ramp Guy strives to make your yard ramp experience as simple and streamlined as possible. So, what happens when the problem itself seems complicated?

For example, let’s consider short-term mobile yard ramp rentals. And by this I mean very short-term, like one-day to one-week long. (The scenario is more common than you’d think: media companies, stadiums, arenas and convention centers, TV and movie production studios, and event managers require short-term rentals on a regular basis.)

To the best of my knowledge, The Yard Ramp Guy is the only company in the continental United States offering AND delivering a solution to the request for short-term mobile yard ramp rentals. The industry standard for a minimum rental duration is one month. No one considers renting by-the-day to be cost efficient.

Why is The Yard Ramp Guy the only company seriously taking on the challenge of short-term rentals of yard ramps? This special three-part series examines the challenges related to short-term rentals and how The Yard Ramp Guy goes about solving them.

 Challenge #1: Freight Cost; specifically the cost of returning the ramp.

The trick to being a good value and great solution is mitigating the cost of freight. Renting a portable forklift ramp requires the renter to prepay the delivery and return freight.

If the nearest ramp location is 650 miles away AND the renter is expected to return it to the same location, the total cost for the rental contract is $1,200.00 for the rental fee plus round-trip freight of 650 miles each way. That’s a big commitment for most 1-day, 2-day or 1-week needs.

 Solution to Challenge #1: The Yard Ramp Guy is nearby.

Ideally, we like to see freight charges less than $1,200 each way. To that end—and towards streamlining our logistics—we’ve established ten depots that are strategically located around the country: 

  • Rutherford, NJ
  • Toledo, OH
  • Orlando, FL
  • Atlanta, GA
  • Nashville, TN
  • Dallas, TX
  • Kansas City, MO
  • Denver, CO
  • Anaheim, CA
  • The Bay Area, CA 

Geographically, a rental ramp from The Yard Ramp Guy is within 250 miles of 90% of the population for the contiguous United States. This knocks our average return freight down considerably. Here’s an example: You are in Omaha, NE and my closest available ramp at the time you need it is in Toledo, OH. You’ll pay the freight from Toledo, OH to Omaha, NE. But, The Yard Ramp Guy won’t force you to return the ramp to Toledo, OH when we have a depot in Kansas City significantly closer to Omaha, NE.

Coming up next week: “Accountability; or, Who’s the Real Customer?”

The Yard Ramp Guy Goes Above & Beyond, Part II

CrossFit & The Yard Ramp Guy: A Good Fit

We just completed our third set of business for the CrossFit Games, which puts on intense, highly competitive sporting competitions around the country (and worldwide) in a number of disciplines and events. 

The Games were held at the StubHub Centre in Carson, CA. CrossFit hires a company, Rogue Fitness, to manage the event operations. Rogue supplies equipment for the Games (and I mean: a lot of equipment) and needs logistics support getting it to the site and back again. And that’s where The Yard Ramp Guy comes in. 

For the most recent coordination of the CrossFit Games, we rented Rogue a ramp from our nearest depot in Anaheim, CA. (Keep in mind: L.A. suffers from very high freight cost, due to heavy traffic.) 

Doing the numbers: Delivery freight was $745; return freight was $745. The rental fee was $1,200. The total Rental Agreement was $2,690 contract. Rogue had more than 30 vehicles (18-wheelers) to be offloaded for the the setups and reloaded at the end of the event. 

For each of the CrossFit Games events, Rogue Fitness needs to load and unload a million pounds of equipment in four days, with four days of downtime during the event itself. 

“I’ve done the CrossFit games since the beginning,” says Kenny Castro, Rig Foreman at Rogue. “The operation used to be volunteer-based, with two semis. Back then, we used old-school chain straps and pallet jacks, and an off-load took two-and-a-half hours. Imagine trying to pull a 15-foot pallet jack with a chain. That’s not the safest way. 

“When we started last year with The Yard Ramp Guy, we reduced that off-load time to half an hour. Now we can load a truck in under 40 minutes. Jeff Mann’s team has always been on time. Calls, tells us it’s a half hour out. I’ve never really had to wait. These days, I’m able to finish more than three hours earlier. The Yard Ramp Guy team is pretty amazing.”

We’re very proud of top-quality customer service with our clients. Their great feedback is gratifying and appreciated. The Yard Ramp Guy is ready to exceed your expectations.

The Yard Ramp Guy Goes Above and Beyond, Part I

Doing Business the Right Way

Every couple of weeks I field a call from a potential customer with a request I know won’t be right for doing business. That said, I’m wired to help people out, and so I tend to keep the conversation going. Here’s a great example: 

upThe other day, I had this great conversation with a woman in the South who manufactures specialty vehicles. Her company had been commissioned to make a customized golf cart, shaped like a baseball hat, and then ship it to the Pacific Northwest. She didn't have a way to get the cart into a truck, and didn’t want to use a forklift for fear of damaging the materials. 

She wanted to rent the yard ramp for, literally, a couple of hours. I did the math for her: $1,200 for the yard ramp rental fee, with the nearest ramp from one of our depots, which is about $800 away, each way. We agreed that $2,800 was steep. 

Still, don't want to send clients on their way without ideas. So, I started brainstorming with her on the yard ramp loading dilemma. Since the cart only weighed 1,400 pounds, I suggested she hire a handyman to pick up some lumber and custom-build a pallet specifically for this cart. Then have him put a small wood ramp on one side so she can drive it up onto the pallet, secure it, and forklift lift it up to the truck. 

And the details: build the pallet in such a way that the golf cart was facing forward, not sideways, so when they got to their destination they could drive it off or have the forklift pull it off the truck. I projected she could get the handyman to do this in an hour, and for about $100. 

She was over-the-top excited and appreciative of my idea. I asked her to do me a favor and let me know how it works out...and when it's time for us to do business, we'll do business.

At The Yard Ramp Guy, we help the customer develop better ideas, which leads to better relationships.

Yard Ramp Rentals For Any Need

'Tis the Season

We know that yard ramps provide the perfect tool for the unloading and loading of tractor-trailers, railcars, and semi-trucks. If you project a flux in productivity or deliveries, or if you are in the middle of a heavier traffic season for your business, let’s consider a rental rather than a purchase.

Let’s say you only need to use yard ramps temporarily, or on a short-term scale. For that, it makes far more sense for yard ramp rentals rather than buying, especially considering the price differential. The Yard Ramp Guy is here to help you find  yard ramp rentals to meet all your needs.

Whether renting or purchasing, first and foremost is the safety and well-being of your employees. Assure that your equipment is sound so that no one gets injured on the job. Features that are standard with all of our yard ramp rentals are designed to put your mind at ease.

usdyrgYard Ramps come equipped with one of two types of mobility and leveling mechanisms: the 2-gear hand-crank (see photo above) and the hydraulic hand pump. Each requires minimal physical effort and is engineered to place the yard ramp into proper position at a truck, railcar, container, or dock. This ease of mobility allows your dock personnel to conduct their tasks more efficiently and safely than the manual labor required for loading and off-loading without a portable loading ramp.

Additional safety features include steel serrated grating on the floor of every ramp. The grating is designed to make sure that your forklifts have all the traction they need as they drive in and out of the railcar or truck compartment. And The Yard Ramp Guy provides safety chains in every rental for securing your ramp to the trailer or loading dock.

With so many options for yard ramp rentals, you might find a challenge selecting the right one. We’re here to streamline the process and help get you focused on your business.

Your Yard Ramp Guy representative is skilled at assessing your needs to find a solution that will be perfect for your situation.

And if the time comes when you want to transition from a rental to a purchase scenario for your business, we can help you then, too. For all your requirements on yard ramp rentals, you can turn to your friends at The Yard Ramp Guy. We’re here to exceed your expectations.